Get the most out of your Internet Marketing
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Internet Marketing has become an integral part of many marketing strategies as more and more of the buying process is driven online.
In today's technology driven economy, 97% of all purchases have an internet component, whether that means researching the decision or actually making the purchase online. With the proper Internet marketing strategy you can place yourself directly in front of your target market when it matters. SEO (search engine optimization) and PPC will get your website in the right positions for the keywords your potential customers are using to find the products and services you have to offer. PPC and display advertising also give you the ability to place yourself in front of your target market across the web on websites where your target market visits.
Compared to traditional marketing tactics, Internet marketing gives you:
- Greater ability to pinpoint your target audience;
- Greater ability to measure and optimize results and track return on investment (ROI);
- Lower acquisition costs;
- Increased ability to leverage rich media formats to tell your story.
Software and Services Hub's Internet Marketing strategies are designed to optimize your web presence and drive ROI on your efforts. We start with a thorough analysis of your current web presence, your target market, and your competitors to identify the right strategies to meet your specific goals. After launching your campaign we use detailed analysis to track your successes and optimize results over time.
End-to-End Internet Marketing Support
The internet marketing landscape changes daily with new social media sites emerging, continual search algorithm changes, and innovative advertising opportunities. To succeed, you need a partner who stays on top of all these industry changes and can recommend the best ways for you to succeed online. Software and Services Hub team does just that with a wide portfolio of internet marketing services to drive your business visibility and conversion online.
Our Internet Marketing services include:
Link Building
Ongoing link building is central to any ongoing Internet marketing and search engine optimization strategy. Benefits of Link Building include higher search engine rankings for your Website; increasingly expansive Web presence for your company and level the online playing field or gain a competitive edge.
Link popularity is one of the best ways to quantifiably and independently measure your Website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your Website. Search engines evaluate and rank your site based partly on your popularity and reputation as well as proper SEO web design.
Link building is, simply, acquiring links to your Website on other Websites. For example, if your company has a Facebook Page and if—as it should—the About tab on that Facebook page contains a link to your company’s URL (Web address), you have built an inbound link (and a very powerful one) to your Website.
Pay Per Click Marketing (PPC)
PPC Advertising: Get the Clicks You Need with Smart Pay Per Click Management. For near-term lead generation, Pay Per Click advertising on Internet search engines and social networks is quite probably the best option.
Unlike other forms of paid advertising, Pay Per Click marketing exposes your message to potential customers at the exact moment they are researching your category. The right PPC management partner will help you identify the best keywords to follow, will secure top positions, and will monitor and optimize ad copy to maximize impact of your campaign.
Reputation Management
Your online reputation can mean the difference between winning or losing potential business. When potential customers go to research you, and lose confidence in your business as a result, you may not even realize what’s happened, but your business has been negatively and irreversibly impacted.
At Software and Services Hub, while we recognize that there may be some negative reviews or other content that doesn’t show off your organization in a positive light, there’s a lot that we can do to help mitigate the problem, as well as be proactive in managing your online reputation.
By actively creating quality content in a variety of places, it’s possible to outweigh negative online postings with healthier neutral and positive content. This can also lead to more business in general, as these marketing activities can help to promote your business to more potential customers, and generate more traffic and sales.
Search Engine Optimization (SEO)
SEO stands for search engine optimization, which is the process of optimizing ones site to improve website ranking in Google and BING. Local SEO services help those businesses who rely on local customers near by their place of business to find them in the Google local pack, the area in results that features a map with 3 local businesses address, phone and, if available, star rankings.
The process of website optimization is critical to achieving higher SERP (search engine results page) rankings, which will result in more traffic and a greater overall online presence. After all, what good is a website if it cannot be found by potential customers? Optimization services combined with strategy and proper SEO techniques help improve page ranking, overall website rank and domain authority.
Social Media Marketing
Effective and Efficient Social Media Marketing is becoming an increasingly critical component of the marketing mix garnering a larger and larger share of CMO attention due to it’s ability to cost-effectively influence target audiences.
How to Use Social Media Marketing in Your Business? Which platforms and tactics make the most sense for your business is, of course, a function of who you are targeting and how they use social media. But whether you are selling to teenagers, grandmothers or other businesses, social media will have a role to play in your marketing strategy.
Get the right partner for Internet Marketing services
Join the thousands of businesses who have cut through the complexity of Internet Marketing thanks to Software and Services Hub.
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